Archive - The Experimenter’s Advantage

How to Turn Tests Into a Strategic Experimentation Program

Leveraging The Learning Spine

Mar 27 • Dr Simon Jackson

February 2026

Why Your “Safe” 10% Test Isn’t Actually Safe

How inclusion and test split setups influence learning and impact

Feb 27 • Dr Simon Jackson

January 2026

What are AA tests?

And why you should run heaps of them

Jan 29 • Dr Simon Jackson

October 2025

Why Your Biggest Wins Don’t Show Up in Revenue

And how to prove the value of experimentation anyway

Oct 3, 2025 • Dr Simon Jackson

September 2025

Walking the Tightrope of Experimentation Accuracy

How to avoid the trade-offs that stall impact

Sep 5, 2025 • Dr Simon Jackson

August 2025

Why Most Experimentation Programs Plateau

And how to tell if your program is delivering impact

Aug 1, 2025 • Dr Simon Jackson

September 2023

How to accelerate your data career by helping others

Advice for every level of expertise

Sep 9, 2023 • Dr Simon Jackson

The #1 reason data projects fail

How to spot the problem-solution gap

Sep 2, 2023 • Dr Simon Jackson

August 2023

7 Career Paths for Data Specialists

From staying put to becoming a founder

Aug 19, 2023 • Dr Simon Jackson

How to handle too many data stakeholders

Plus free prioritisation template to get started

Aug 12, 2023 • Dr Simon Jackson

Some readers have reached out so I'm opening time slots and would love to meet you!

Aug 8, 2023 • Dr Simon Jackson

How to Beat Data Jargon

The power of playbacks and data dictionaries

Aug 5, 2023 • Dr Simon Jackson

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