The Experimenter’s Advantage
Welcome to The Experimenter’s Advantage: a newsletter for product, data, and growth leaders serious about scaling high-impact experimentation.
I’m Simon Jackson (aka DrSimonJ), former big-tech data science leader turned independent consultant. Over the past decade, I’ve helped teams at Meta, Booking.com, Canva, and dozens of others turn experimentation into a powerful engine for growth, learning, and strategy.
This newsletter shares what I’ve learned from the front lines:
How to design and scale experimentation programs that actually deliver business value
Why most testing efforts plateau and how to break through
How to build the habits, systems, and thinking of world-class experimentation teams
It’s also where I share ideas from my upcoming book and core consulting framework:
NAV — Number, Accuracy, Value — a simple but powerful way to measure and improve your experimentation maturity and impact.
Expect:
Deep dives, playbooks, and mental models
Tactical advice you can use next sprint
Sharp thinking and honest takes (no hype or fluff)
If you're a builder, optimizer, or leader who believes better decisions = better businesses, you're in the right place.
Subscribe below. And if something resonates? Hit reply and say hi.
Simon
